Logo Design That Earns a Second Look
Custom logo design for New Zealand businesses, built on brand strategy and made to work at every size, on every surface, for years.
What does great logo design do for your business?
Great logo design gives your business a mark people recognise and remember. Your logo is the smallest and hardest-working part of your brand: it goes on everything, it is seen first, and it still has to read at the size of a phone icon. Made Nice designs custom logos built on strategy, not trends, so the mark still fits your business in five years. A logo done right is an asset you stop having to think about.
What's included in a logo project
A logo project is more than one file. It is the mark, the variations, and the rules that keep it consistent. Here is what you get.
We learn your business and your market before we draw anything, so the logo means something.
A considered set of directions, not fifty throwaway options, each one we would happily ship.
We refine the chosen direction down to the details, from spacing to the last curve.
Primary, secondary, stacked, horizontal and icon versions, so the logo works everywhere.
Every format you need for print, screen and signage, organised and ready to use.
Clear rules for colour, spacing and use, so the logo stays right in everyone’s hands.
How much does logo design cost?
Logo design is priced by scope. A standalone logo sits at the lower end; a logo built as part of a full brand identity sits higher, because it comes with the system around it. We give you a fixed price up front, never a vague range, so you know what you are committing to before we start.
Our process,
step by step
We learn the business, the audience and the market, and agree what the logo needs to do.
We design a focused set of directions and show you the thinking behind each.
You choose a direction and we refine it down to the finest detail.
We build every version and format you need and package them cleanly.
You get the files and simple guidelines, ready to use everywhere.
Why work with Made Nice
Strategy first. Your logo is built on what the business stands for, not a passing trend.
Built to last and to scale. It works at every size, from signage to a favicon.
One team from logo to full brand, so nothing looks bolted on later.
A considered set of concepts, each one we would be happy to see out in the world.
Over a decade of brand work for NZ businesses, and we stay on as you grow.
Selected logo design work
Recent logos we have designed for New Zealand businesses.
Logo design FAQs
It depends on scope. A standalone logo sits at the lower end, a logo built as part of a full brand identity higher. We give you a fixed price up front, never a vague range.
Most logo projects run two to four weeks, depending on scope and how quickly feedback comes back. We agree a timeline before we start.
A focused set of directions we genuinely believe in, not dozens of filler options. We would rather show you three strong ideas than bury the right one.
Every format you need for print, screen and signage, including vector files, plus simple guidelines for using the logo correctly.
Both. Plenty of clients start with a logo and grow into a full brand identity with us when they are ready.
Yes. Once the project is complete and settled, the final logo and its files are yours.
Often, yes. If the mark has equity worth keeping, we can modernise it rather than replace it, and tell you honestly which makes more sense.
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with the tools to keep it consistent.
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Ready to get started?
Ready for a logo that earns a second look? Tell us about your business and what you need it to say. We will show you how we would approach it. Get in touch.