Increase cash flow with early payment discounts that are automatically applied through Xero.
OVERVIEW
Flux offers SMEs a powerful solution to tackle their greatest financial challenge – getting paid on time. By leveraging the Early Pay Discount feature, businesses can boost their cash flow with automated discounts applied through Xero. Our team transformed Flux’s brand into a modern and appy identity, catering to the needs of today’s tech-savvy audience. The captivating logo symbolises dynamism, representing Flux’s ability to drive cash flow and propel businesses forward. With a vibrant color palette and intuitive user interface, Flux provides a user-friendly and efficient tool, empowering businesses to optimize their cash flow and stay ahead in the competitive market.
SCOPE OF WORK
Brand Strategy
Brand Refresh
Logo Creation
UI design
CHALLENGE
During the project, our main challenges centered around crafting a compelling brand identity and website for Flux that resonated with SMEs. Designing a modern and appy brand image demanded careful consideration to strike the right balance between simplicity and visual appeal, ensuring that the brand conveyed efficiency and reliability. We needed to create a captivating logo and select a vibrant color scheme that would attract the tech-savvy audience while maintaining a professional and trustworthy image for small business owners.
Additionally, translating Flux’s unique Early Pay Discount solution into a user-friendly website was crucial to showcase its benefits effectively. We had to present Flux’s seamless integration with Xero and provide clear instructions for businesses to adopt and use the platform with ease. The challenge was to ensure a simple onboarding process that allowed SMEs to optimise their cash flow effortlessly. By overcoming these obstacles, we successfully established Flux as a valuable tool for SMEs seeking to improve their cash flow through early payment discounts. Our branding efforts and user-friendly website positioned Flux as a reliable solution, empowering businesses to overcome financial challenges and elevate their payment processes.
Streamlining Cash Flow with Modern Early Pay Discounts
Flux is the ultimate solution for SMEs seeking to enhance cash flow by getting paid on time. With its innovative Early Pay Discount feature, Flux enables businesses to offer automatic discounts through Xero, streamlining the payment process seamlessly. Our efforts in crafting a modern and appy brand identity resonated with today’s tech-savvy audience while instilling professionalism and trust among small business owners.Through strategic education and outreach, Flux connects with SMEs, inspiring them to embrace automated payment methods and optimise their cash flow effectively.
