Modern, compassionate branding and website for women’s health. The Women’s Clinic specialises in women’s health, with a focus on abortion and contraception services. Their goal is to provide compassionate, non-judgemental care that reflects inclusivity, trust, and accessibility.
The previous website was outdated and lacked empathy, failing to connect with a diverse audience.
The Women’s Clinic
Our Role
Brand Guidelines
Brand Integration
Brand Strategy
Digital Ad Design
Digital Illustration
Graphic Design
Iconography & Custom Visual Assets
Illustration
Logo Design
Social Media Design
UX/UI Prototyping
Web Development
Website & UI Design
About The Project
Modernising and humanising a critical healthcare service
The Women’s Clinic wanted a digital presence that reflected their caring, professional approach while appealing to a diverse audience. Their old website was 15 years out of date, with a tone that didn’t convey empathy or trust. The project aimed to modernise their brand, communicate compassion, and create a site that was approachable, inclusive, and professional—positioning them as the provider known for exceptional service.
Creating a brand that connects on an emotional level
We undertook a thorough brand discovery and moodboarding process, followed by building comprehensive brand guidelines and custom iconography. Wireframes were designed to prioritise clarity, accessibility, and empathy. Imagery and illustrations were carefully curated to reflect diverse ethnicities and convey compassion, while the UX/UI design ensured an intuitive and welcoming experience. The WordPress site features soft animations and a CMS for easy content updates, giving the client autonomy over their evolving content.
Project highlights
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