Designing a brand rooted in healing, empowerment and joy. Kate Walker is a holistic, intuitive practice that blends somatic coaching, sexology, and parts theory to help women move past limiting beliefs, deepen their self-worth, and live a life that feels truly aligned.

This isn’t about fixing what’s broken—it’s about finding clarity, confidence, and connection to the truest version of you.

Kate Walker

Our Role

Brand Direction
Brand Guidelines
Brand Strategy
Graphic Design
Logo Design
Social Media Design

About The Project

A visual identity that supports deep, feminine transformation

Kate came to us with a clear mission—and a strong design eye to match. She wanted a brand that felt positive and professional without falling into the usual ‘boho’ or skincare territory. It needed to be feminine, empowering, and modern, while avoiding anything that felt overly clinical, overly woo-woo, or overly polished. Our goal was to create a brand that felt real and resonant—like coming home to yourself.

Branding that’s empowering, not prescriptive

While the client had a clear vision, there was a balance to strike between her creative ideas and our best-practice design process. Early feedback rounds helped us refine direction and collaborate effectively, resulting in a final brand that landed perfectly—with zero revisions to the final guidelines.

The brand uses warm, earthy tones and soft neutrals to evoke calm, trust, and authenticity. Feminine linework illustrations, emotive photography, and a strong yet soft tone give Kate Walker a grounded, joyful energy. With guidance tailored for a naturally creative founder, the brand guidelines were built to inspire—not restrict—ensuring longevity and flexibility as the business evolves.

Project highlights

“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!

Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”

Kate Walker