Modern web design for a people-first labour solution. The Connect Group has been supplying farming labour solutions since 2010, working with some of the biggest names in the industry. With years of experience and strong client relationships behind them, they needed a modern digital presence to reflect their reputation.
Their old site was dated and difficult to update—leaving them struggling to compete in a crowded market.
The Connect Group
Our Role
Website & UI Design
About The Project
A website refresh to match industry leadership
The brief was clear: modernise their website and create a platform they could easily manage in-house. Connect Group’s existing site had outdated messaging and clunky functionality, holding them back from standing out in a competitive landscape. Our goal was to give them a professional, people-focused design paired with a CMS that made ongoing updates effortless.
Clarity, usability, and confidence online
We began with a discovery process, mapping out what wasn’t working and where improvements could be made. From there, we developed a sitemap to restructure content and guided the client through editing and updating their copy for clarity and relevance.
Wireframing allowed us to focus on user experience and messaging flow, ensuring every page served a purpose. Once design was underway, the process was seamless—approved quickly and translated into a custom WordPress build with engaging animations and an intuitive CMS system.
Competitor research showed us that much of the industry was lagging in design. By contrast, Connect Group’s new site positions them as a leader, with a clean, trustworthy, and people-oriented digital identity.
Project highlights
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