Billboard Campaigns That Capture Attention at Scale
Billboard and outdoor campaign design for New Zealand businesses. Bold, simple creative built to land in the few seconds a driver has to read it.
What does great billboard design do for your business?
Great billboard design says one thing, boldly, in the moment someone passes it. Outdoor is unforgiving: too many words and it is gone, but the right image and line can plant a brand in a whole city. Made Nice designs billboards and outdoor campaigns built for impact at a glance. On a billboard, restraint is the skill.
What we design
From a single site to a citywide run. Here is where we help.
Bold, legible creative built for distance and speed.
A consistent idea across multiple sites.
Creative built for digital and rotating placements.
Ideas that play off a particular location.
Large-format files set up correctly for production.
How much does billboard design cost?
Billboard design is priced as a fixed-scope project, separate from the media cost of the sites. A single billboard is modest; a campaign across multiple sites with site-specific creative sits higher. We give you a fixed price up front for the design, so it is clear before the placements are booked.
Our process,
step by step
We agree the sites, the audience and the one message.
We develop bold, legible ideas.
We design for scale and distance.
We prepare large-format, print-ready files.
We supply files to the media owner.
Why work with Made Nice
One clear idea, built to read at speed.
Bold and legible at distance.
Consistent across every site in the run.
Production-ready large-format artwork.
Over a decade of design work for NZ businesses.
Selected outdoor work
A sample of recent work in this area.
Billboard design FAQs
One idea, a strong image and very few words. A billboard has seconds to land, so restraint and legibility matter more than detail.
We design the creative. We can coordinate with the media owner or your buyer on specs and placement.
The design is a fixed-scope project, separate from the media cost of the sites. We quote the design up front.
Yes. We design for static and digital placements, including rotating and time-based creative.
Always. We design to your brand, so the billboard is unmistakably yours even at a glance.
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with the tools to keep it consistent.
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Ready to get started?
Thinking about outdoor? Tell us the sites and the one thing you want to say. We will show you how we would design it. Get in touch.