A modern, gender-neutral skincare brand with natural appeal. Aro Skin creates skincare products using natural ingredients, designed to appeal to both male and female audiences.
They wanted a brand that felt modern, clean, and premium—without falling into overly masculine or overly “touristy” Manuka honey branding.
Aro Skin
Our Role
Brand Guidelines
Brand Strategy
Graphic Design
Illustration
Logo Design
Packaging
About The Project
Creating a natural, modern, and gender-neutral identity
Aro Skin came to us with an existing brand that missed the mark: it skewed overly masculine and didn’t reflect the natural, premium skincare positioning they wanted. The challenge was to design a brand that balanced a natural ingredient feel with a modern, sleek aesthetic—appealing to both women (their primary initial audience) and men, while also positioning the brand alongside high-end skincare retailers like Mecca and Sephora.
Balancing natural authenticity with modern sophistication
We started from scratch with a full discovery and brand identity process. Through competitor analysis and deep research, we identified a gap in the market: many Manuka honey skincare brands leaned heavily into earthy, tourist-shop aesthetics. We modernised the visual language to appeal to a younger, skincare-conscious audience, while keeping it gender-neutral and premium.
Our design approach focused on clean lines, subtle earthy tones, and a sleek, modern aesthetic. We delivered full brand guidelines, logo design, packaging mockups, business cards, posters, and website direction mockups—ensuring every touchpoint communicated the brand’s natural, modern ethos.
Project highlights
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