Magma Healthcare

A bold, playful online presence for a modern healthcare parent brand. Magma Healthcare is the parent brand for a suite of healthcare services including vasectomies, abortions, contraception, and circumcisions.

They are focused on growing their range of services while maintaining a fun, approachable, and non-traditional healthcare identity.

Our Role

Billboard Campaigns
Brand Direction
Brand Guidelines
Brand Integration
Brand Strategy
Digital Ad Design
Digital Illustration
Graphic Design
Iconography & Custom Visual Assets
Illustration
Landing Page and Email Templates
Logo Design
Social Media Design
UX/UI Prototyping
Web Development
Website & UI Design

About The Project

Launching a parent brand with personality

Magma was launching their parent company and wanted their website to reflect the playful, standout personality of their brand. While their initial brand was developed by another agency, they needed custom illustrations, wireframes, website design, and a full CMS build within a short timeframe. The goal was to create a professional yet fun digital presence that stood out in the healthcare market.

Stepping outside the healthcare comfort zone

We followed a slow, regimented approach: starting with refining illustration concepts, detailing them in writing, and then illustrating each asset. From there we moved into content collection, wireframing, UX/UI design, and web development. Our focus was to gain approvals in small steps to keep the project moving efficiently.

The result is a playful, fun, and bold website with soft animations, a full CMS build, and custom illustration assets that break away from traditional healthcare branding norms.

Project highlights

“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”

Rhiain Love, Marketing Manager