Modernising a global events brand with a fresh digital presence. Duco Events is one of Asia Pacific’s leading event management and sports promotion companies.
Known for bringing global talent and world-class events to New Zealand, their brand is fast-paced, bold, and highly visible.
Duco Events
Our Role
Website & UI Design
About The Project
Building a new digital home for a content-heavy, brand-defining site
Duco’s original site was outdated, prone to critical errors, and lacked a clear brand direction. With a huge amount of existing content and no defined visual identity, the challenge was to rebuild from scratch. We developed design options to explore brand direction, then pushed forward with a modern, cool, and globally appealing site that reflects their talent and events.
Defining a brand through design while balancing speed and scale
This project demanded both speed and clarity. Their failing site meant we had to move quickly to secure and preserve critical content, while the absence of brand guidelines meant design needed to play a discovery role. By presenting three distinct design options, we were able to align early on the right visual direction before progressing into full UX/UI design and build. The outcome is a modern, approachable website that not only meets the needs of their time-poor team but also presents a polished, sponsor-ready platform worthy of their global reputation.
Project highlights
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