Building a high-performance, CMS-ready site for a multifaceted parent brand. Florence Guild is the parent brand for several companies specialising in work clubs, dining, wellness, conferences, and events.
They needed a digital presence that reflected their premium offerings while being fast, functional, and easy to update.
Florence Guild
Our Role
Website & UI Design
About The Project
Delivering a fast, optimised, and editable site
Florence Guild came with an approved design and needed someone to bring it to life online. The goal was to maximise site speed and performance, make the site CMS editable, and ensure a smooth experience across desktop and mobile—all within a tight go-live deadline.
Precision, optimisation, and rigorous testing
Our strategy focused on performance and organisation. We optimised and condensed imagery before upload, set up clear style sheets to avoid unnecessary code bloat, and implemented a CMS editable structure.
User testing was thorough: internal teams plus Florence Guild’s team completed a detailed checklist to ensure every page and feature performed perfectly. Our development process included design review, staging environment setup, homepage and site build with multiple rounds of feedback, and an in-depth go-live checklist to guarantee a smooth launch.
Project highlights
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
Heidi Mortlock
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