Modern branding for a high-end construction and interiors firm. FSL Construction & Interiors specialise in construction, interiors, and fit-outs. While their work is high-tier and modern, their existing branding didn’t reflect the quality of what they delivered.
Without clear guidelines, they struggled to create consistent social assets and marketing materials that truly represented their offering.
FSL Construction & Interiors
Our Role
Brand Guidelines
Brand Strategy
Graphic Design
Social Media Design
About The Project
Elevating a brand to match high-tier work
In a competitive market, FSL often found themselves bidding against companies with sleek, contemporary brands. They wanted their identity to stand out while communicating professionalism and approachability. The client requested that their existing logo remain unchanged, so our work focused on building a cohesive brand identity around it.
Blending modernity with heritage
We followed our structured process—starting with discovery and brand strategy, then moving into moodboarding and brand development, culminating in comprehensive guidelines. Competitor research informed a clean, modern aesthetic, while adding pops of blue and orange to convey friendliness and professionalism. Typography was chosen for clarity and readability, paired with a visual style that is contemporary yet rooted in FSL’s identity. The result is a brand that is cohesive, versatile, and reflective of their high-end offerings.
Project highlights
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