A bold, playful brand for personalised DNA health and wellness. Ingeneous provides at-home DNA testing to give personalised results for nutrition, lifestyle, exercise, and supplements.

They help clients understand how their body responds to the world and empower them to optimise their health.

Ingeneous

Our Role

Brand Direction
Brand Guidelines
Brand Integration
Brand Strategy
Digital Ad Design
Digital Illustration
Graphic Design
Iconography & Custom Visual Assets
Illustration
Logo Design
Social Media Design
UX/UI Prototyping
Web Development
Website & UI Design

About The Project

Building a brand and digital experience from the ground up

Ingeneous approached us in the early stages of their brand. They had some initial concepts from another agency, but these were very basic and incomplete. They needed a full brand identity, custom illustrations, web design, and development that would feel approachable, trustworthy, and conversion-focused.  The DNA testing market was dominated by clinical, traditional blue-heavy branding. Ingeneous wanted to stand out with a friendlier, more playful aesthetic while maintaining credibility.

Creating a playful yet trustworthy experience

We expanded the early concepts into a full brand system. This included brand discovery, identity, custom illustration, brand guidelines, and digital design. The website and app were designed to be approachable, yet professional, using illustrations to make complex information digestible.

The process also included content collection, wireframing, web build, and graphic asset creation for social posts and Google Ads. Our strategy allowed Ingeneous to differentiate themselves in a clinical industry while remaining credible and conversion-friendly.

Project highlights

“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”

Caroline Dunlea, COO