Modern, relatable branding and website for men’s health. Snip Vasectomies specialises in providing vasectomy services to men across New Zealand.
They aim to be a trusted leader in men’s health, offering approachable, professional care while catering to both men and their partners who often assist with decision-making.
Snip Vasectomies
Our Role
Brand Guidelines
Brand Integration
Brand Strategy
Digital Ad Design
Digital Illustration
Graphic Design
Iconography & Custom Visual Assets
Illustration
Logo Design
Social Media Design
UX/UI Prototyping
Web Development
Website & UI Design
About The Project
Modernising the brand to lead in men’s health
Snip Vasectomies’ previous website was outdated and didn’t communicate the scale or professionalism of their services. The goal was to modernise the brand, create a relatable identity for the average Kiwi man, and position the clinic as the go-to choice for vasectomies. The site also needed to subtly cater to female partners, who often research and make enquiries on behalf of their husbands.
Building a professional brand with approachable humour
We started by revamping the brand to establish a strong, professional foundation. Research included both local competitors and larger Australian clinics to understand industry standards. The design approach combined bold professionalism with touches of playful humour, ensuring the brand felt approachable while trustworthy. Imagery featured everyday Kiwi men to maximise relatability. The WordPress site includes custom illustrations, is fully mobile responsive, and built with CMS functionality to allow the client to manage content independently.
Project highlights
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