The Circumcision Clinic

A refreshed brand and website for a specialist baby clinic. Circumcision Clinic provides circumcision for babies up to six weeks old using the modern plastibell© technique. Their team of doctors are specialists who perform the procedure with precision and care, always using local anaesthetic to ensure comfort.

With clinics located across New Zealand, they needed a fresh brand and digital presence that would resonate with today’s parents.

The Circumcision Clinic

Our Role

Brand Direction
Brand Guidelines
Brand Integration
Brand Strategy
Digital Ad Design
Digital Illustration
Graphic Design
Iconography & Custom Visual Assets
Illustration
Logo Design
Social Media Design
UX/UI Prototyping
Web Development
Website & UI Design

About The Project

Building trust with a modern audience

The clinic’s existing brand and website were outdated, unrelatable, and not connecting with their audience of predominantly Gen Z parents. With circumcision often chosen for cultural, religious, or family reasons, the brand needed to balance professionalism with approachability—moving away from traditional clinical visuals and towards a design language that felt both trustworthy and inclusive. Budget and timeframe were tight, making efficiency a core part of the project goals.

Modern, inclusive design with a professional edge

We followed a full end-to-end process—brand discovery, moodboarding, content collection, wireframes, UXUI design, development, and social assets—without cutting corners. Bright, friendly colours reflected cultural diversity, paired with organic imagery to connect with modern parents. A clean, simplified layout maintained medical professionalism while presenting a more contemporary, welcoming tone.

Deliverables included a new logo, brand guidelines, a CMS-driven WordPress site, and a suite of social assets. The new identity positioned Circumcision Clinic as modern, professional, and relatable—distinct from competitors still relying on outdated medical branding.