Creative Direction That Shapes How Your Brand Shows Up
Creative and art direction for New Zealand brands. The guiding hand that keeps every campaign, asset and touchpoint feeling like one brand.
What does great creative direction do for your business?
Great creative direction keeps your brand consistent as it grows. It is the single point of view that makes your website, your ads and your social all feel like the same company, not five different ones. Made Nice provides the creative direction that holds a brand together across teams, channels and time. When everything looks intentional, people trust you more.
What creative direction covers
One idea, held to one standard, everywhere your brand appears. Here is where it applies.
The look and feel of your visuals, held to one standard across everything.
One idea, carried consistently across every channel it runs on.
A senior eye on the work, so quality does not drift as volume grows.
Guardianship of the brand, so it stays recognisable wherever it shows up.
How much does creative direction cost?
Creative direction is usually priced as a monthly retainer or per project, depending on how much work you have running. A single campaign is a fixed project; ongoing brand oversight suits a retainer. Either way we agree the scope and the price up front, so there are no surprises as the work rolls on.
Our process,
step by step
We get across the brand, the goals and the work in flight.
We set the creative direction and the standard.
We brief and steer the people making the work.
We keep quality and consistency high as things ship.
We adjust the direction as the brand and market move.
Why work with Made Nice
A senior creative eye, without a full-time hire.
One consistent direction across every channel and supplier.
Grounded in your brand strategy and guidelines.
We direct your team and partners, or do the work ourselves.
Over a decade directing brand and campaign work in NZ.
Selected work
A sample of directed brand and campaign work.
Creative direction FAQs
Art direction is about the look of the visuals. Creative direction is broader: the whole idea and how it plays out across everything. On smaller projects one person often does both.
Either. We can provide direction and oversight to the team and suppliers you already have, or take on the creative work ourselves.
Usually as a retainer or per project, depending on how much work you have running. We agree scope and a fixed price up front.
They help, but they are not essential. If you do not have them, direction often produces them as it goes.
Yes. Plenty of clients bring us in to direct one important campaign and keep it consistent from concept to launch.
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with the tools to keep it consistent.
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Ready to get started?
Need a steady hand on the brand? Tell us what is in flight and where consistency is slipping. We will show you how we would direct it. Get in touch.