Naming That Gives Your Brand or Product Real Meaning
Brand and business naming for New Zealand companies. Strategic names for businesses, products and services, checked, defensible and built to last.
What does great naming do for your business?
A great name does years of marketing for you. It is the one brand asset you use in every conversation, so it has to be memorable, meaningful and actually available. Made Nice develops names built on strategy and pressure-tested for the real world, from domains to trademarks. Get the name right and everything after it is easier.
What's included in a naming project
A good name is more than a nice word. It has to survive checks and carry a story. Here is what you get.
The brief: what the name has to do, and the territory it should sit in.
A wide, considered set of directions, not just the obvious ones.
We narrow to the names that are strong and workable.
Domain, trademark and social handles checked before you commit.
The thinking behind the name, so you can sell it internally.
How much does brand naming cost?
Naming is a fixed-scope project, priced up front. The cost reflects the strategy, the generation and the availability checks that go into a name you can safely commit to, and it is modest against the years you will use the name. We agree the price before we start, so there is no ambiguity.
Our process,
step by step
We agree the brief and what the name must achieve.
We develop a wide set of naming directions.
We narrow to the strongest, most workable options.
We run domain, trademark and handle checks.
We present the name with the rationale and the story.
Why work with Made Nice
Strategic, not random. Every name has a reason to exist.
Checked for domains, trademarks and handles before you commit.
One team from name to logo to full brand.
Built to last, not to chase a trend.
Over a decade of brand work for NZ businesses.
Selected work
A sample of brand and naming projects.
Brand naming FAQs
It is a fixed-scope project priced up front. The cost reflects the strategy, the generation and the availability checks that go into a name you can safely commit to.
Most naming projects run two to four weeks, including the checks. We agree the timeline before we start.
Yes. We check domains, social handles and trademark conflicts before you commit, so you are not building a brand on a name you cannot own.
We run availability checks and flag risks, and can point you to a trademark attorney for the formal registration. We do not provide legal advice.
Yes. Most clients move straight from naming into logo, identity and guidelines with us, so the whole brand launches together.
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with the tools to keep it consistent.
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Ready to get started?
Need a name that lasts? Tell us what you are naming and what it stands for. We will show you how we would approach it. Get in touch.