Designing the Details That
Make a Big Impact
Icons and visual assets may be small, but their impact is massive. They shape how users navigate, interact, and experience your brand across digital and physical spaces. Our approach blends artistry with strategy, crafting bespoke iconography and visual systems that are as functional as they are visually striking. Whether it’s a full icon suite, custom UI elements, or illustrative assets, we design with precision and brand cohesion in mind.
Explore our selected
Iconography & Custom Visual Assets projects
Our Process
Research & Visual Language Development
- Icon Style Exploration (Line, Filled, Duotone, etc.)
- Brand-Integrated Visual Language
- Competitive Analysis & Usability Considerations
- Concept Sketches & Early Iterations
Custom Icon Set Design
- Tailored Icon Set (UI, Navigation, Product, etc.)
- Scalable Vector & Web-Optimised Formats
- Multi-Weight & State Variations
- Icon Grid System & Design Guidelines
Illustrative & Decorative Visual Assets
- Custom Spot Illustrations
- UI & Dashboard Graphics
- Infographic & Diagram Assets
- Website & App Decorative Elements
Motion-Ready & Interactive Iconography
- Animated Icon Concepts
- Micro-Interaction Ready Files
- Hover & Click State Variations
- Lottie & SVG Export Optimisation
Implementation & Guidelines for Consistency
- Icon & Visual Asset Usage Guidelines
- Implementation Support & Handoff to Developers
- Cross-Platform Adaptations (Mobile, Web, Print)
- Ongoing Expansion & Evolution Plan
Testimonials
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with intuitive, powerful tools tailored to their design and development skill level.
FIGMA
Wordpress
Open AI
Canva
Our Clients
We bring bold ideas to
life for ambitious brands
Some of Australasia’s most ambitious brands trust our work year after year. Together, we tackle ever-evolving challenges with creativity and expertise.
