Brand Guidelines That Keep Your Brand Consistent Everywhere
Clear, usable brand guidelines for New Zealand businesses. The rules that keep your logo, colours, type and voice consistent wherever your brand shows up.
What do great brand guidelines do for your business?
Great brand guidelines keep your brand consistent no matter who is using it. They give your team, your suppliers and your printers one source of truth, so the brand looks the same on a business card, a billboard and a website. Made Nice builds guidelines people actually follow, not a hundred-page document nobody opens. Consistency is what turns a logo into a brand people recognise.
What's included in a brand guidelines project
Everything your team needs to use the brand correctly, in one place. Here is what you get.
Clear space, sizing, variations and what not to do.
Primary and secondary palettes with the exact values for every medium.
The fonts, the hierarchy and how to set them.
The photography, illustration and elements that carry the look.
How the brand sounds, with real examples.
The brand shown in the wild, across the pieces you actually use.
How much do brand guidelines cost?
Guidelines are priced by how thorough you need them. A concise set covering logo, colour and type sits at the lower end; a full system with imagery, voice and application examples sits higher. If we are creating the identity too, we build the guidelines into that. You get a fixed price up front, not a vague range.
Our process,
step by step
We gather what exists and see where the brand is drifting.
We set the rules for logo, colour, type, imagery and voice.
We design the guidelines document or hub.
We show the brand applied to real pieces.
We deliver it in a format your team can use and share.
Why work with Made Nice
Usable, not just handsome. Built for the people who apply the brand.
One team from logo to guidelines, so the rules match the mark.
Delivered in the format that suits your team.
Grounded in your brand strategy.
Over a decade of brand systems for NZ businesses.
Selected work
A sample of brand identity and guideline projects.
Brand guidelines FAQs
They are the rules for using your brand: logo, colours, type, imagery and voice. They keep everything consistent no matter who is designing or printing it.
It depends on how thorough you need them. A concise set for a small business sits at the lower end, a full system for a larger brand higher. We quote a fixed price up front.
Most take two to four weeks once the identity is settled. If we are creating the identity too, we build the timeline around that.
Yes. That is one of the most common jobs we do. We take your existing logo and build the rules and assets around it.
Usually a designed PDF, and an online hub if your team is larger or spread out. You get the source files and everything you need to keep it current.
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with the tools to keep it consistent.
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Ready to get started?
Want your brand to look the same everywhere? Tell us what you have and who needs to use it. We will show you how we would build the guidelines. Get in touch.