Iconography and Visual Assets That Demand Attention
Custom iconography and visual assets for New Zealand brands. The consistent details, icons, symbols and elements that make a digital product feel considered.
What does great iconography do for your business?
Great iconography makes a product easier to use and a brand feel finished. A consistent set of custom icons guides people through an interface and signals that the details have been looked after. Made Nice designs bespoke icon sets and visual assets that fit your brand and scale across your product. The small, consistent details separate a considered product from a generic one.
What's included
A system, not a pile of icons. Here is what you get.
Icons designed to one style, built around your brand.
Functional icons that make an interface clearer to use.
The shapes, patterns and elements that carry your look.
Richer, illustrated icons where you want more personality.
Rules so the set stays consistent as your product grows.
How much does a custom icon set cost?
A custom icon set is priced by the number of icons and the level of detail. A small functional set is modest; a large, illustrated system with usage rules sits higher. We scope it to your product and quote a fixed price up front, and the set is built to extend later without starting over.
Our process,
step by step
We agree the set, the style and where it is used.
We design the look on a few key icons.
We produce the full set to that style.
We package it with rules for consistency.
We deliver files ready for design and development.
Why work with Made Nice
A consistent system, not a mismatched pile.
Built to scale as your product grows.
Designed from your brand, not a generic pack.
Delivered ready for design and development.
Over a decade of digital and brand work in NZ.
Selected work
A sample of icon and visual asset projects.
Iconography FAQs
Free packs are used by everyone and rarely fit your brand perfectly. A custom set is consistent, ownable and designed around how your product actually works.
It depends on the number of icons and the style. A small set is modest, a large system with rich detail is more. We quote a fixed price up front.
Yes. We hand over optimised vector and export-ready files, organised so your design and development teams can drop them straight in.
Yes. We design to a system with clear rules, so new icons can be added later and still match.
Yes. We design the set from your brand and guidelines, so it fits naturally with the rest of your product.
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with the tools to keep it consistent.
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Ready to get started?
Want your product to feel considered? Tell us what you need iconography for. We will show you how we would build it. Get in touch.