A Brand Audit That Shows You What’s Working and What’s Not
An honest brand audit for New Zealand businesses. A clear read on where your brand is working, where it is holding you back, and what to do next.
What does a brand audit do for your business?
A brand audit shows you the truth about how your brand is landing. It looks at your identity, your messaging and your presence with fresh, expert eyes, then tells you plainly what is working and what is not. Made Nice delivers a brand audit that ends in clear priorities, not vague observations. It is the smart first step before you spend on a rebrand you might not need.
What we Review
We look at the whole brand, not just the logo. Here is what an audit covers.
Logo, colour, type and how consistently they are used.
What you say, how you say it, and whether it lands.
How the brand performs where most customers meet it.
Where you sit, and where the gaps and opportunities are.
How aligned the brand is across every touchpoint.
How much does a brand audit cost?
A brand audit is a fixed-scope project, priced up front and modest next to a full rebrand. The cost reflects the review and the prioritised action list you get at the end. It often saves money by showing you exactly what needs doing, so you do not spend on a rebrand you may not need.
Our process,
step by step
We agree the goals and what is worrying you about the brand.
We assess identity, messaging, digital and market.
We pull it into a clear, honest read.
We hand you a ranked action list and recommendations.
Why work with Made Nice
Honest and practical, ending in priorities, not vague notes.
A fresh, senior perspective on your brand.
Grounded in strategy and the market, not opinion.
No unnecessary upsell. We tell you if you do not need a rebrand.
Over a decade of brand work for NZ businesses.
Selected work
A sample of brand and identity projects.
Brand audit FAQs
It is an expert review of how your brand is performing across identity, messaging, digital and market, ending in a clear list of what to improve and in what order.
It is a fixed-scope project priced up front, and modest compared with a full rebrand. It often saves money by showing you what actually needs doing.
Usually one to two weeks, depending on the size of the brand and how many touchpoints there are to review.
No. If the brand is fundamentally sound, we will say so. The point of an audit is an honest read, not a sales pitch.
You own the action list and can run with it however you like. If you want help, we can take on the priorities, from messaging to a full refresh.
Specialised tools.
Scalable foundation.
We build your brand on a flexible, scalable design system, while equipping your team with the tools to keep it consistent.
Our success stories
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Ready to get started?
Not sure if your brand is pulling its weight? Tell us what is bugging you. We will show you how we would audit it. Get in touch.