Brand strategy, identity, logo, guidelines and naming from a Tauranga and Auckland studio. The thinking and the craft that turn a business into a brand.
Branding is not a logo. It is the whole idea of your business, made clear enough that people remember it and consistent enough that they trust it. Made Nice builds brands from the strategy up: what you stand for, how you look, how you sound, and how all of it holds together. One team handles the thinking and the craft, so your brand is coherent from the first impression to the hundredth. Over a decade of brand work for New Zealand businesses sits behind every project.
Branding covers a lot of ground. Here is where we focus, and every one links through to the detail.
Every brand project starts with strategy, because a brand built on a good idea is easy to design and easy to grow. We learn the business and the market, agree what the brand needs to do, then design the identity and the assets that carry it. You see the thinking at every stage, not just the final files. One team takes it from strategy to a full brand system, and stays on to keep it consistent as you grow.
Strategy first. We design toward what the brand needs to do, not just a look we like.
One team across brand, digital and development, so your brand is consistent everywhere it lives.
Over a decade of brand work for NZ businesses, from a first identity to a full rebrand.
Usable by your team. Every brand ships with guidelines people can actually follow.
We stay on after launch. A brand is an asset that compounds when it is looked after.
Recent Work
A sample of recent branding and creative projects.
Recent Work
Where we work
Made Nice builds brands for businesses across New Zealand. We are based in Tauranga, with a second base in Auckland, and we work with clients across the Bay of Plenty and nationwide. Wherever you are, you get the same team and the same standard.
We build your brand on a flexible, scalable design system, while equipping your team with intuitive, powerful tools tailored to their design and development skill level.
FIGMA
WordPress
Shopify
Adobe
Webflow
React
Sanity
Open AI
Canva
Chat GPT
Testimonials
“The team brought to life the consumer experience of a complex offering in the most user friendly way. As a business we are experiencing huge success through their strategic approach plus B2B and consumer centric focus. Not only that – they are an absolute delight to work with, we enjoy every interaction and feel very lucky that we get to collaborate with them.”
“I wanted to send you a huge thanks for everything you have done for us over the last six months – you’ve done such a fantastic job and your team have been so dedicated. It’s been so wonderful to partner with you and I really hope we can work together again in the future.”
“In terms of quality, value and satisfaction – you are hitting all the marks without a doubt. I am so proud of the Magma website… it really brought us to life and we love it. Your team are excellent and we love working with you. This paired with your beautiful work on Circumcision has for sure secured a long term relationship with us! No doubt.”
“Just wanted to say a massive thank you for all your effort outside of normal work hours to help us take SYNTHONY global!!”
“Guys this is delicious. It looks SO SO good.”
“I LOVE IT!!!! Thank you a million, it’s beautiful, love love love!
Thanks a million to you and Frankie – it’s amazing! Thanks so much for going over and above and doing all the ‘extras’ that I’m sure aren’t usually part of the normal package of guidelines.”
Contact us
Got a brand to build or refresh? Tell us about your business and where you want it to go. We will show you how we would approach it. Get in touch.